Index uncovers an average of 37 errors per page on the web’s most visited websites, with significant barriers across retail, travel, and other industries
TUCSON, Ariz., Sept. 6, 2023 /PRNewswire/ — AudioEye, Inc. (Nasdaq: AEYE), the industry-leading enterprise SaaS accessibility company, today released its first-ever Digital Accessibility Index, a combination of automated AI findings coupled with expert audits from members of the disability community, to identify the most common digital accessibility issues across 40,000 websites. Of the 3 billion website elements tested (i.e., images, links, headers), the findings concluded every page tested had at least one accessibility error — and the average page had 37 items that failed one of the success criteria of the Web Content Accessibility Guidelines (WCAG).
“AudioEye’s Digital Accessibility Index underscores the unacceptable reality that digital experiences are broken for people with disabilities, preventing them from accomplishing critical tasks that many of us regularly depend on, such as online shopping, banking, news access, job-related activities, and more,” said David Moradi, CEO of AudioEye. “This Index shows a clear need to approach digital accessibility with a combination of AI-driven detection and automation paired with expert audits from members of the disability community.”
AudioEye’s report found that the most frequent barriers were related to image accessibility, descriptive links, and keyboard accessibility, which can significantly impact the ability of the 1.3 billion people globally with a disability to utilize online services and experiences successfully.
Key insights from the report include:
- 56% of the 32 million images scanned had faulty or missing image alternative text, making it difficult for people using screen readers to understand the full context of image-heavy pages.
- On average, each enterprise page had five links that lacked critical context for people with disabilities, making it hard to navigate between pages or know where clicking a link would take them.
- 25% of forms were missing clear labels and instructions for people with disabilities, preventing them from submitting critical information to customer service, completing purchases, and other essential activities.
In addition to the automated scan, AudioEye’s team of certified experts reviewed the top 3-5 companies in multiple industries, including government, and found significant barriers keeping users from accomplishing core site objectives, including:
AudioEye testers encountered barriers keeping them from being able to complete a purchase, such as needing to be alerted when forms in the checkout process needed to include required information. Additionally, some users experienced no alert when adding an item to the cart, leading to confusion and potentially incorrect orders.
Media sites generally have more video content than other industries, yet testers encountered unlabeled video player controls, making it difficult to start, stop, or pause videos. Additionally, keyboard accessibility issues prevented keyboard-only users from clicking between articles, sometimes getting stuck in slideshows with no way to exit.
Testers encountered pop-up windows that contained no information about flights or rooms for screen reader users and no way to close the window using a keyboard alone. Additionally, vague or missing image alt text failed to paint a verbal picture that would help non-sighted users decide about rooms or amenities.
While the barriers found were significant, impacting customer experience, revenue, and critical site objectives, the issues found are fixable through a combination of AI-driven automation and expert audits.
AudioEye conducted an automated scan of over 2 million pages across 40,000 websites from companies with over $100M in annual revenue, starting at the homepage and following every link until it scanned up to 100 pages per site. More than 3 billion site-specific elements were tested against 25 of the 78 WCAG 2.1 criteria. Following the scan, accessibility experts— including members of the disability community — manually audited the top sites in each industry, revealing which issues are most disruptive to users.
AudioEye exists to ensure the digital future we build is inclusive. By combining the latest AI automation technology with guidance from certified experts and direct input from the disability community, AudioEye helps ensure businesses of all sizes — including over 104,000 customers like Samsung, Calvin Klein, and Samsonite — are accessible. Holding 23 US patents, AudioEye helps companies solve every aspect of digital accessibility with flexible approaches that best meet their needs — from finding and removing barriers to navigating legal compliance, to ongoing training, monitoring and upkeep. Join AudioEye on its mission to eradicate barriers to digital access.
Tom Colton or Luke Johnson
Gateway Investor Relations
SOURCE AudioEye, Inc.
Originally published at https://www.prnewswire.com/news-releases/audioeye-releases-industrys-first-digital-accessibility-index-report-shows-significant-roadblocks-for-people-with-disabilities-on-enterprise-websites-301918892.html
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